Our story

Our Believes

Shopping for jewelry should feel like you’re a child in a candy store! We want you to step into our world filled with pastels and pink that inspires you to create and do things you’ve always dreamt about.

We truly believe that every dream can become a reality, with willpower and with determination.

Our jewelry pieces reflect this idea, celebrating the imperfections of nature and therefore the uniqueness and confidence of every woman.

Each CarlieV charm is meant to serve as a tiny mascot symbolizing precious memories or loved ones. They encourage feelings of individuality, creativity, strength, and beauty and bring good fortune to its owner. Making each piece truly your own.

Our Designs

All our gold creations start with a sketch on a piece of paper. Founder and designer Carlie takes design inspiration from the wonders of nature and its fragility, its countless colors, and playful shapes, its imperfection and stubbornness. A thin line between fantasy and reality. Every piece of jewelry is designed with the intention of radiating a woman’s confidence.

Carlie travels the world to hunt for colourful precious gems and exceptional figures or shapes matching her imagination to transform them into the most feminine jewelry pieces.

The pieces are made to inspire creativity as they can be mixed, matched and layered any way you like. We love colours and gems and will keep searching for exceptional treasures to share with you.

Our Quality

Our jewelry is designed and finished by hand using only ethically sourced and sustainable precious metals such as 14k solid gold and 14-18k gold-plated vermeil. We devote all our energy to ensure that each piece lasts a lifetime.

We go just that step further by taking our gold-plated items to a higher level, using a 925 Sterling Silver base with a thick 2.5 micron, 18k gold layer (as compared to industry standard of 1 micron and 10k gold plating).

All our 14k gold jewelry is set with only precious gemstones such as diamond, sapphire and emerald. Our gold-plated vermeil collection is combined with only the highest quality hand picked semi-precious natural gemstones such as Sodalite, Lapis Lazuli, Quartz, Citrine and Jade.

Our Prices

We believe in value for money. Whether you’re starting your fine jewelry collection or expanding it, we want the jewelry to be a worthy investment for any gold lover. Our fine jewelry line is created to last a lifetime and to remain a great investment piece to pass precious memories on to future generations.

Our Founder

Ever since she was a little girl, Carlie had a knack for designing jewelry. She would regularly tag along on trips to the local bead store with her grandmother, who got her into the hobby of stringing beads and home-made jewelry. Together, they would spend hours skimming through hundreds of beads, perfectly color-coded and carefully sorted into boxes and drawers according to size and shape.

But a hobby quickly turned into a passion, likely inherited from Carlie’s father. He had always been interested in precious gemstones and their origins and collected them from all over the world.

“My dad used to spend hours sorting and searching for gemstones to match his imagination. Once found, he sketched out his own designs and had the gemstones made into custom jewelry for my mother.”

When Carlie grew up, she put all of her energy in education and graduated in international business. Though proud of her achievements, she found a creative component was lacking, so she decided to take additional courses in fashion.

“This choice made me realize that combining the two, being an entrepreneur and being free to express all of my creativity, would make me happiest.”

Carlie has now turned her passion into business, offering beautiful, exclusive jewelry, each conceived and assembled by hand in her Amsterdam Atelier.